Content Marketing Strategies and Plans
Get clarity on your marketing strategy, develop new plans and systems, generate new ideas for fresh campaigns, and a whole lot more.
You have problems, challenges, and questions when it comes to marketing. Get answers that drive results when you sit down with a professional who understands your needs and goals, and can help you develop a strategy and plan specifically designed to help you reach your target audience.
- Audit website, blog, or other content/digital marketing channel
- Share strong, objective feedback on specific elements in place
- Provide suggestions for changes, revisions, or improvements
- Identify opportunities for new marketing campaigns or use of content
- Develop written report containing the audit and all feedback, notes, suggestions, and action steps
- Content audits also available
Marketing Strategy & Plan
- 30 hours of time dedicated to your firm's marketing strategy & plan development
- Marketing strategy & plan of ~55 slides + ~20 pages in supporting resources
- Positioning and messaging for your brand
- Marketing goals and metrics
- Identify niche market and target audience
- Develop full content strategy
- Develop a complete marketing funnel
- Build specific strategies for various tactics at each stage of the funnel & identify new marketing opportunities
- Processes & workflows, including an implementation guide, content creation and promotion checklists, SEO best practices checklist, social media management checklist, etc
- Identification of target audience and target media outlets
- Development of various potential topics of focus, including thought leadership, timely pieces, and evergreen topics
- Suggested pitch angles to help earn publicity and improve PR
- Media kit with fact sheet, applicable stats or data points to report on, FAQs
- Standard quote sheet for one-offs with reporters
- Set goals for content
- Develop target audience and client personas
- Understand opportunities for voice, tone, and positioning
- Identify important keywords and phrases
- Create editorial calendar and content topics
- Set up system for content creation
- Provide action steps for promotion & distribution
I need more targeted consulting
Receive help with your strategy, or get a few answers to your most pressing questions.
It's like a personal CMO on call.
Need to generate ideas on your next content marketing campaign? Create a marketing strategy and funnel for your business? Get a plan of action and answers to your questions on all things content marketing?
Start by booking a Strategy Session. Strategy Sessions take place in a 60-minute phone call. During this meeting, we’ll discuss your needs and the problems you want to solve. We can dive deep into your challenges and develop solutions that work for you and your business.
Let's discuss your advisor marketing needs and talk about solutions that work for you and your firm.